SWEDISH FIKA WITH ARTISTS AT WOMEX 2022

In 2022 at Womex in Lisbon, we chose to create a completely new concept in our stand - "Fika with artists". We wanted to remove ourselves from the role of "gatekeepers" and instead let our musicians meet international bookers and potential collaboration partners directly via a digital "coffee". It also became a way to create genuine meetings, digitally.

For the talks, we offered brewed coffee and Astrid's home-baked raspberry caves. We received a lot of appreciation for our concept, and managed to create some "buzz" at the fair. Portuguese radio came by and broadcast live with Anna Rynefors on digital link.

After the success, we continue to think about how we can develop and reuse the concept at more fairs in the future. Sweden Live was a first occasion where we had three artists from the different regions take part in digital coffee.