PR & Marketing
WORKING WITH AI AND STORYTELLING IN MUSIC PR
AI, Social media, Storytelling
PR, Marketing
WORKING WITH AI AND STORYTELLING IN MUSIC PR
AI, Social media, Storytelling
PR, Marketing

Storyteller, BAID participant 2024, and artist Anders Hellberg shares his way of integrating AI into his work process in PR for independent artists as him self. Anders shows how he uses AI to serve as a personal assistant.

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AI, Social media, Storytelling
PR, Marketing
Passion first, money later - From zero to one million fans on zero budget
Spotify, Promotion strategies, Social media
Marketing
Passion first, money later - From zero to one million fans on zero budget
Spotify, Promotion strategies, Social media
Marketing

Alex Esser from House Music From Love explores a personal journey in the music industry, detailing the transition from a hobby to a full-time career, from zero to a million fans on zero budget.

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Spotify, Promotion strategies, Social media
Marketing
The Crowdfunding blueprint
Crowdfunding
PR, Economy
The Crowdfunding blueprint
Crowdfunding
PR, Economy

Roman Wroblewski talks about his successful crowdfunding project and its possibilities and limitations. He also gives practice based lessons in this peer-to-peer workshop.

In this workshop:

  • Plan your campaign with planning tools

  • Create list of perks

  • Create list of events

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Crowdfunding
PR, Economy
How to work with indie labels, distributors and PR w Nick Triani
EPK, Promotion
Video, Pr, Promotion, Epk, Metadata
How to work with indie labels, distributors and PR w Nick Triani
EPK, Promotion
Video, Pr, Promotion, Epk, Metadata

How to work with indie labels, distributors and PR. Session lead by Nick Triani from Solity label and Playground Music Finland. Talks and gives examples about PR, EPK, Metadata, promotion etc.

Video talk

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EPK, Promotion
Video, Pr, Promotion, Epk, Metadata
Working with Youtube as a musician - With Bodrogi Bozán András
Youtube, Marketing
PR, Marketing, Video, Content, Text
Working with Youtube as a musician - With Bodrogi Bozán András
Youtube, Marketing
PR, Marketing, Video, Content, Text

I have worked on various fields of the music and media industry as new media and marketing manager gained an expertise in digital music and online communication. Currently I manage a YouTube support team as a YouTube Specialist at The State51 Conspiracy, a London based music company, helping independent labels and artists in rights management and monetization on YouTube.

Interview in text form

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Youtube, Marketing
PR, Marketing, Video, Content, Text
Touring & booking
Music industry in Ukraine after full scale invasion
Ukraine, Crisis
Music industry in Ukraine after full scale invasion
Ukraine, Crisis

How can the independent artists and music industry survive in a crisis. Ukraine has gone through a pandemic and an ongoing invasion but still manage to produce music and concerts.

Ukraine, Crisis
Mastering networking at events and showcases with Music export Ukraine - With Alona Dmukhovska & Diana Dadonova
Networking, Showcases, Strategies, Ukraine
Mastering networking at events and showcases with Music export Ukraine - With Alona Dmukhovska & Diana Dadonova
Networking, Showcases, Strategies, Ukraine

  • What showcases are and why they matter.

  • How to effectively prepare for showcases and do your homework

  • Dos and don´ts for making an impression om showcases

  • Networking techniques at showcases

  • Associations and networks in the music industry

Networking, Showcases, Strategies, Ukraine
Love Kjellsson - The artist road to China
China, Festivals
Love Kjellsson - The artist road to China
China, Festivals

Love Kjellsson shares experiences from touring in China, focusing on performances that combine traditional music and circus elements. He discuss the expanding cultural market and their online discovery for opportunities in China.ns with an idea.

China, Festivals
Work & Life balance
Amplifying voices: The power of allyship in the music industry
Work & Life balance
Diversity, Amplifying voices
Amplifying voices: The power of allyship in the music industry
Work & Life balance
Diversity, Amplifying voices

Tanya Korenika gives this short introduction followed by a workshop exercise on how to support and uplift marginalized community and why it is essential for a diverse and thriving music industry to drive towards equality and diversity.

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Work & Life balance
Diversity, Amplifying voices
Featured
Survivorship bias in the music industry
Change library
Survivorship bias, music industry
Survivorship bias in the music industry
Change library
Survivorship bias, music industry

Survivorship bias. Most have never heard of this term, but it really does impact the music industry where a striking 90% of artists, even the talented ones, fail to achieve major success. Over the years, many have questioned me why certain bands with strong music and substantial label support do not become significant acts.

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Change library
Survivorship bias, music industry
John Cameron Mitchell in a talk with Ben Cameron from APAP in New York 2024
Change library, Resilience, transformation, Video
John Cameron Mitchell in a talk with Ben Cameron from APAP in New York 2024
Change library, Resilience, transformation, Video
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Change library, Resilience, transformation, Video
Bogomir Doringer - I Dance Alone to Dance of Urgency
Change library, Video
Dance, Change
Bogomir Doringer - I Dance Alone to Dance of Urgency
Change library, Video
Dance, Change

Could clubbing (subculture) be observed as a micro-environment in order to find out how certain patterns of behaviour on a dance floor are telling stories about their wider contemporary cultural and socio-political systems? Bogomir Doringer in 2014 started filming differnt clubs from a bird’s-eye view with an aim to document variations of collective and individual choreographies world wide.

TALK

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Change library, Video
Dance, Change
Ukraine - Nightlife in resistance
Change library, transformation, Resilience, Video
Ukraine, Change
Ukraine - Nightlife in resistance
Change library, transformation, Resilience, Video
Ukraine, Change

When Russia launched its full-scale invasion of Ukraine on February 24th, the thriving electronic scene changed forever. Overnight, producers, DJs, club owners, staff, promoters and curators became soldiers, refugees and volunteers. Such efforts swept through its venues, too. The country's dance floors were suddenly repurposed into medical training facilities and ammunition factories, coordination headquarters and volunteer centres.

Ukraine: Nightlife in Resistance delves into six individual perspectives from across its club scene, uncovering from their stories the true cost of war.

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Change library, transformation, Resilience, Video
Ukraine, Change
Music copyright, publishing, collective societies
Collecting societies session
Legal rights and publishing
Collectice societies, Creative rights, Zaiks, Estonian Authors Society
Collecting societies session
Legal rights and publishing
Collectice societies, Creative rights, Zaiks, Estonian Authors Society

Collecting societies session with EAÜ (Estonian Authors Society) & ZAIKS (Polish Society of Authors and Composers) Session with Juko-Mart Kõlar and Marzena Krasowska.

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Legal rights and publishing
Collectice societies, Creative rights, Zaiks, Estonian Authors Society
Music business lawyer about publishing, record labels, booking distribution
Music law
filmindustry, publishing, record labels, distribution, booking, music law
Music business lawyer about publishing, record labels, booking distribution
Music law
filmindustry, publishing, record labels, distribution, booking, music law

Session lead by Music business lawyer Toomas Seppel from Hedman Partners about new business models, filmindustry, publishing, record labels, booking distribution etc

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Music law
filmindustry, publishing, record labels, distribution, booking, music law
Thea Zaitsev about music publishing, licensing, management
Sync, Music management, Licensing
Publishing, managemebt, licensing, Estonia
Thea Zaitsev about music publishing, licensing, management
Sync, Music management, Licensing
Publishing, managemebt, licensing, Estonia

Tier Music which is a music management and publishing company based in Tallinn, Estonia. Founded in 2016 by Thea Zaitsev, Tier Music has now emerged its roster and business to become the go-to sync agent for Estonian music both locally and internationally. We’re a small collective of like-minded music enthusiasts, providing music services for artists, producers and writers as well as businesses looking for consultancy and project management.

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Sync, Music management, Licensing
Publishing, managemebt, licensing, Estonia
Blog Post Title Four
Blog Post Title Four

It all begins with an idea.

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Emerging technology & services
TOURBUS.AI - THE BOTTOM UP BIG DATA
Emerging technologies, Emerging technology and services
AI, Touring, Big data, Marketing, PR, Prototyping
TOURBUS.AI - THE BOTTOM UP BIG DATA
Emerging technologies, Emerging technology and services
AI, Touring, Big data, Marketing, PR, Prototyping

Postdoctor in musicology at Lund University in Sweden Brandon Farnsworth talks about the prototype TOURBUS.ai.

Department of Arts and Cultural Sciences data in the music industry involves understanding audience and performance metrics. Key data sources include Spotify for Artists, Chartmetrics and ticketing analytics, which help identify audience demographics.

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Emerging technologies, Emerging technology and services
AI, Touring, Big data, Marketing, PR, Prototyping
Per Linde - Prototyping and rehearsing the future
Emerging technology and services, Per Linde, Malmö University
Interaction design, Co-design, Prototyping
Per Linde - Prototyping and rehearsing the future
Emerging technology and services, Per Linde, Malmö University
Interaction design, Co-design, Prototyping

Per Linde is a PHd post doc in interaction Design at the University of Malmö. In this talk he how to use prototyping in different contexts as a way to prototype and rehearse the future. 30 min long. English with English subtitles.

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Emerging technology and services, Per Linde, Malmö University
Interaction design, Co-design, Prototyping
Developments & opportunities in music x Web3
Emerging technologies
Web3, Commercial models, performance, distribution, publishing, content, monetisation, merchandise
Developments & opportunities in music x Web3
Emerging technologies
Web3, Commercial models, performance, distribution, publishing, content, monetisation, merchandise

Where is disruption happening in the music industry right now? What new opportunities are there for independent artists, musicians, producers and managers looking to explore and experiment with new web3 platforms and technologies? This talk provides practical and recent examples of new web3 startups, platforms, use cases and commercial models, across key themes such as performance, production, licensing, publishing, distribution, content, monetisation and merchandise.

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Emerging technologies
Web3, Commercial models, performance, distribution, publishing, content, monetisation, merchandise
WEB3 introduction for musicians
Emerging technologies, Web3, New business models for musicians
NFTs, Blockchain, Open sea, E-wallet, History of internet, Sandboxes, Metaverse
WEB3 introduction for musicians
Emerging technologies, Web3, New business models for musicians
NFTs, Blockchain, Open sea, E-wallet, History of internet, Sandboxes, Metaverse

Marcus Bader is a musician on the international scene, a project manager at Musikcentrum Syd and an interaction designer, with an interest in new technology that leads to new possibilities for today's musicians. This video is for those of you who know absolutely nothing about the WEB3 universe, including NFTs, DAOs, cryptocurrency etc, but want to get an overall understanding of the key features, services and processes.

  • Short history of the web

  • What is Web3? (DAOs, Metaverse, Sandboxes, Cryptocurrency, NFTs)

  • From NFT to marketplace - Step by step

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Emerging technologies, Web3, New business models for musicians
NFTs, Blockchain, Open sea, E-wallet, History of internet, Sandboxes, Metaverse
Design thinking process explained
Emerging technologies, Innovation process, Transformation process
Design thinking, Ideation
Design thinking process explained
Emerging technologies, Innovation process, Transformation process
Design thinking, Ideation

This is a video that tries to explain our take of the innovation process in more detail. It is basically a “Design thinking” method that uses tools from the field of interaction design and ethnographic research methods.

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Emerging technologies, Innovation process, Transformation process
Design thinking, Ideation
Workshop facilitation
“What is "Agile" and how to use it.
Workshop
Agile, Scrum Master
“What is "Agile" and how to use it.
Workshop
Agile, Scrum Master

Musicians and Scrum Master Michał Wójcik facilitates a workshop around the concept “Agile processes”.

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Workshop
Agile, Scrum Master
Speculative design workshop
Speculative design workshop

“ Speculative design is a methodology for training one's ability to look to the future and explore complex problems. Working with speculative design helps us explore new perspectives and gives us tools and support to use our imagination to both imagine and shape possible futures. “ - VINNOVA

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Future workshop
Future workshop

Future Workshop is a type of workshop that was initially used within urban planning. One of the most important features is that it is democratic - all participants regardless of background and role has as much to say about.

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Transformative workshop
Transformative workshop

Creating a workshop that wants to explore and be transformatinal. Enabling both individual and group perspective shifts in an introspective exploring process.

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B2B
Astrid Selling - Musikcentrum Syd
Astrid Selling - Musikcentrum Syd

A 15 min talk by Astrid Selling about the Swedish NGO Musikcentrum Syd and the the development programme Baltic artists in development. The organization’s funding and support for musicians are discussed, including coaching and workshops. The Baltic Artists in Development project promotes self-management and international collaboration. Crisis management in culture and the importance of networking through informal connections are also emphasized.

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Stefan Klaverdal about concert venue Ravinen and In Between festival i Båstad, Sweden
Stefan Klaverdal about concert venue Ravinen and In Between festival i Båstad, Sweden

10 min talk

Stefan Klaverdals´ diverse background in music lead to the creation of a festival that showcases cross-genre performances. In Between festival. Born from a need for suitable venues, the festival has thrived over five years, featuring sold-out events and unexpected funding. It highlights the beauty of rural settings and includes a mix of classical and jazz concerts, workshops, and exhibitions. His work with the festival gave him the position as a producer at the privately funded Music/culture venue Ravinen in Båstad. An economic model that is quite unusual in Scania but normal i Denmark.

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Meet Björn Ross at Konsertkirken in Copenhagen
Meet Björn Ross at Konsertkirken in Copenhagen

15 minute talk by Björn Ross from Konsertkirken in Copenhagen

Artist, producer, curator and organiser, born 1957 in Stockholm, living and working in Copenhagen since 1982. Talks about the concert venue Konsertkirken and how it has developed over the years.

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Exploring the Danish Music Landscape
Exploring the Danish Music Landscape

The Danish music landscape features a blend of classical and contemporary genres. Musicians receive support through counseling services and funding from the Danish Arts Council. Residencies and international exchanges play a crucial role for artists. The presentation highlights successful organizations, key festivals in Copenhagen, and the importance of community-driven initiatives for greater collaboration among musicians.

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Do you need a record company? Digital distribution, Spotify and publishing.
Do you need a record company? Digital distribution, Spotify and publishing.

Do you need a record company? How to succeed on Spotify? And what should be considered when it comes to publishing and distribution internationally? Listen to a conversation between film score composer Nathan Larson and Kalle Magnusson from Aloaded. The conversation was held as part of Musikcentrum Syd's international collaboration project Baltic Artists in Development in November 2019.

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