TOURBUS.AI - THE BOTTOM UP BIG DATA
Postdoctor in musicology at Lund University in Sweden Brandon Farnsworth talks about the prototype TOURBUS.ai. Department of Arts and Cultural Sciences data in the music industry involves understanding audience and performance metrics. Key data sources include Spotify for Artists, Chartmetrics and ticketing analytics, which help identify audience demographics. Challenges arise from fragmented live music data. Small data from streaming services aids individual musicians in tracking trends. Networking and staying updated through newsletters are essential. The Tour Bus project aims to enhance live music analytics and optimize tour planning using audience metrics.
