WORKING WITH AI AND STORYTELLING IN MUSIC PR

Storyteller, BAID participant 2024, and artist Anders Hellberg shares his way of integrating AI into his work process in PR for independent artists as him self. Anders shows how he uses AI to serve as a personal assistant. He maps out some of our usage and general social media habits and also present statistics on its usage in Sweden. The role of AI in creativity is explored, focusing on authenticity, storytelling, and social media strategies.