Planning and marketing with AI (Crowdfuning campaign)
Imagine a world where AI shapes everything around us: music, art, literature, videos—all crafted by algorithms and sold through AI-run platforms, streamed on playlists curated by bots for bot listeners. This vision isn’t far-fetched; it’s a plausible, even troubling, reality for us artists. The scenario holds a certain irony: creatives sidelined while machines dominate the creative space, producing content without the human soul at its core.
But let’s step back and consider a different role for AI. Rather than displacing us, can it serve us? Could AI handle the most draining parts of the creative process—PR, marketing, social media, album releases—so we can focus on the essence of what we love? In an ideal setup, AI would tackle the tiresome, time-consuming tasks, freeing us to spend more time on the art itself and supporting a sustainable work-life balance.
In this light, I recently used AI to outline a crowdfunding campaign for my latest project. The result? A practical, structured plan that gave me a strong foundation to build on. And I suspect I’m not alone in feeling that getting started is often the hardest part. AI can jump start the process, sparing us the frustration of staring at a blank page. There are even tools specialized in marketing and social media, and I’m testing these out to see if they’re up to the task. If they pass, we might just have the perfect assistant to take on the dirty work, leaving us free to create. —-> AI prompted text - My text bottom of the page
Example on how to use to use Chat GPT to create an Crowdfunding campaign:
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First prompt (Straight forward):
“Create a crowdfunding campaign for me as an artist/musician to raise money for my new EP:”
ChatGPT output:
“Here is a three-month social media campaign plan for your crowdfunding project:
Goal:
Create awareness and build anticipation for the EP.
Engage your audience and make them feel like part of the process.
Increase contributions to your crowdfunding campaign.
Platforms:
Use Instagram, Facebook, TikTok, and X (formerly Twitter) to maximize reach and engagement. Tailor content based on the platform, but keep a consistent message.
Month 1: Build-up and Teasers
Week 1: Launch of the Crowdfunding Campaign
Post 1: "Big news! I'm releasing a new EP, and you can be a part of the journey!" Introduce the crowdfunding campaign, explain the purpose, and provide a sneak peek of what fans can expect.
Story/Video: Behind-the-scenes footage from your recording and creative process.
Week 2: Rewards
Post 2: Showcase the reward tiers in a carousel or video with descriptions.
Story: Ask followers which reward excites them the most.
Week 3: Personal Story
Post 3: Share the story behind the EP and why this project is important to you. Engage with a question: “What does music mean to you?”
Video: A short video explaining why you need support from your fans.
Week 4: Early Bird Incentive
Post 4: Encourage quick supporters by reminding them of “early bird” rewards for the first backers.
Story: Reminder that the campaign is live, with quick clips from the studio.
Month 2: Deepening Engagement
Week 1: Song Teaser
Post 5: Share a 15-second preview of a song. Ask: “What do you think?”
Story: Q&A about the crowdfunding process – “What do you want to know about the EP?”
Week 2: Fans in Focus
Post 6: Highlight a few early backers and thank them publicly. Show how their support makes a difference.
Video: Create a video where you share what supporters mean to you.
Week 3: More Behind-the-Scenes
Post 7: Share a clip from the recording process and showcase your creative flow.
Story: Ask followers about their favorite song themes and create a poll.
Week 4: Mid-Campaign Update
Post 8: Share an update on campaign progress, thank contributors, and encourage more support.
Story: Show how funds are being used by highlighting a specific production detail.
Month 3: Countdown and Final Push
Week 1: Almost Over!
Post 9: Reminder of the campaign deadline, creating a sense of urgency. “Only 2 weeks left!”
Video: A personal thank you video reminding everyone it’s not too late to support.
Week 2: Last Sneak Peek
Post 10: A final preview from another song or reflection on a lyric line.
Story: Countdown stories with “X days left” each day until the campaign’s end.
Week 3: Thank You Post
Post 11: A post thanking all supporters and explaining the impact of their contributions.
Video: A summary video covering the campaign’s journey, supporters, and its significance.
Week 4: Post-Campaign Update
Post 12: Thank everyone and share the next steps. Tease the EP release date and invite followers to stay tuned until launch.
Tips for Each Month:
Use stories and reels frequently to keep the campaign in followers’ feeds.
Engage followers with polls, Q&A, and personal messages.
Tag contributors (if they consent) for extra appreciation.
Maintain consistent hashtags, e.g., #SupportMyEP, #YourArtistNameEP, and #MusicRevolution.
With these steps, you can build interest, gain more contributions, and keep engagement high!
DOWNLOAD: SOCIAL MEDIA CAMPAIGN FOR CROWDFUNDING
MY PROMPTED TEXT FOR CHAT GPT AND I WROTE “WRITE THIS AS IT WERE TED GOIA:
The excitement around AI and its potential is a real tangible one. But what about us artists? People are using AI to create music, arts, litterature, videos etc. Pretty soon music might be created by AI and sold by AI-agents/bots to playlists that are run by AI-bots with AI-listeners. Well, that is somehow a likely scenario and dare I say a shitty scenario for creatives.
On the other hand, there is a need to explore what AI can help creatives with, can it help us to save time so that we can do what we love the most, that is can we use AI to do the tiresome work of PR, Marketing, Social media presence, release of albums etc, so that artist can create more and free up time and money for a sustainable work life balance?
In this scenario I have used AI as an assistance to create an outline for a crowdfunding campaign. And AI delivered a pretty solid outline that I can use as an.. outline. I feel and I guess many feel that getting things started is the hardest thing and by using AI to kickstart your self you can save TIME and agony by not staring on an empty white sheet. And there are other tools out there that are more specialized for marketing, social media etc and I am exploring these tools and putting them through a little test so that WE can start using AI for our dirty work!
