Tanya Korenika
Tanya Korenika, a native of Latvia, has made Estonia her professional and academic hub for several years. As the founder and operator of UCE Agency, she has ardently promoted alternative music, with an emphasis on metal. Her expertise extends to event production, tour booking, and artist management, particularly for local alternative musicians.
Tanya's entrepreneurial spirit is further underscored by her co-ownership of Hungr, a 150-capacity queer venue celebrated as a safe space. Hungr predominantly hosts DJ events and assorted performances.
On the academic front, Tanya boasts a master's degree in Culture Management from both the Estonian Business School and the Estonian Academy of Music and Theatre. She is currently delving into research, eyeing a potential Ph.D. candidacy in the upcoming year.
She is also a partner in the Cindy & Kate project, a Baltic grassroots live music platform. CindyKate's mission centers on fostering collaboration among small music venues across the Baltics, emphasizing sustainable business practices and the integration of diversity in daily operations.
In the past year, Tanya has been a sought-after conference speaker, sharing insights on Eastern European touring, artist management, gender equality in the art sector, and the nightlife ecosystem. Her expertise extends to conducting educational workshops for various international entities on similar themes.
Her advocacy is further highlighted by her roles as a Keychange innovator and a Hemi Business Incubator Innovator.
In addition, Tanya showcases her artistic flair as a drummer for prominent hip-hop/pop acts.
Tanya gives talks and facilitates workshops on different topics in the music business:
1. "Navigating Roles in the Music Industry: Pathways to Professionalism"
Explore the essential tools and knowledge DIY musicians require to embark on a professional journey in the music industry, from understanding key roles to leveraging industry dynamics.
2. "Amplifying Voices: The Power of Allyship in the Music Industry"
Delve into the significance of allyship and collaboration in the music industry, examining how support and solidarity can uplift underrepresented voices and foster a more inclusive environment.
3. "Mastering DIY Touring in the Baltic Countries and Finland: Strategies for Success"
Unpack the intricacies of self-managed touring in the Baltic countries and Finland, focusing on booking strategies, financial planning, self-production, and navigating market differences for a successful tour.
4. "Harmonizing Gender Equality in Baltic Music Production"
Address the challenges and opportunities for achieving gender equality in the Baltic music production scene, highlighting initiatives and strategies that promote diversity and inclusion.
5. "Cultivating Mental Health Awareness in Nightlife Environments"
Shed light on the importance of mental health in nightlife settings, exploring approaches to create supportive environments that prioritize the well-being of artists, staff, and patrons alike.
