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Storyteller, BAID participant 2024, and artist Anders Hellberg shares his way of integrating AI into his work process in PR for independent artists as him self. Anders shows how he uses AI to serve as a personal assistant.
Alex Esser from House Music From Love explores a personal journey in the music industry, detailing the transition from a hobby to a full-time career, from zero to a million fans on zero budget.
Roman Wroblewski talks about his successful crowdfunding project and its possibilities and limitations. He also gives practice based lessons in this peer-to-peer workshop.
In this workshop:
Plan your campaign with planning tools
Create list of perks
Create list of events
PR & MARKETING
Music copyright, publishing, collective societies
Collecting societies session with EAÜ (Estonian Authors Society) & ZAIKS (Polish Society of Authors and Composers) Session with Juko-Mart Kõlar and Marzena Krasowska.
Session lead by Music business lawyer Toomas Seppel from Hedman Partners about new business models, filmindustry, publishing, record labels, booking distribution etc
Tier Music which is a music management and publishing company based in Tallinn, Estonia. Founded in 2016 by Thea Zaitsev, Tier Music has now emerged its roster and business to become the go-to sync agent for Estonian music both locally and internationally. We’re a small collective of like-minded music enthusiasts, providing music services for artists, producers and writers as well as businesses looking for consultancy and project management.
Emerging technologies & services
Postdoctor in musicology at Lund University in Sweden Brandon Farnsworth talks about the prototype TOURBUS.ai.
Department of Arts and Cultural Sciences data in the music industry involves understanding audience and performance metrics. Key data sources include Spotify for Artists, Chartmetrics and ticketing analytics, which help identify audience demographics.
Per Linde is a PHd post doc in interaction Design at the University of Malmö. In this talk he how to use prototyping in different contexts as a way to prototype and rehearse the future. 30 min long. English with English subtitles.
Where is disruption happening in the music industry right now? What new opportunities are there for independent artists, musicians, producers and managers looking to explore and experiment with new web3 platforms and technologies? This talk provides practical and recent examples of new web3 startups, platforms, use cases and commercial models, across key themes such as performance, production, licensing, publishing, distribution, content, monetisation and merchandise.